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Agritourism and Nature Tourism in California |
Publication Number:
3484
Author: HOLLY GEORGE, ELLIE RILLA
Inventory Type: Paperback
Language: English
ISBN-13: 978-1-879906-76-1
Copyright Date: 2005
Length: 159 pp.
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Whether as an opportunity for curious urban dwellers to find out more about the food they eat, as a welcome weekend escape from an urban environment, or as a vacation destination--agritourism is growing. How can you take advantage of this trend?
This manual has been written to help you determine if agritourism is for you. The easy-to-use workbook will walk you through the steps needed to establish your own tourism enterprise. Included are hands-on activities that can help you assess, plan, develop, and evaluate your farm or ranch's tourism potential. From U-pick orchards to bird watching, trail rides to farm tours--the possibilities are as endless as your imagination. While written with California in mind, farmers and ranchers nationwide will find valuable analysis and planning tools in this handbook.
Chapters include:
Evaluating Your Resources: Is Tourism for You?
Creating Your Business Plan
Navigating Legal Constraints
Developing Your Risk-Management Plan
Forming Your Marketing Strategy
Resources for Success
Planning Farm Visits for Children
Based on the bestselling handbook by the same authors released in 2002 through the University of California's renowned Small Farm Center, this updated full-color manual can easily be described as "a completely new book".
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